Business and Society 2.0

In spite of some signals on print jobs growth, like the "Economist, which is growing in circulation by an average of 5.6%" (1), in general, according to the study Digital Printing Directions, printing workload is decreasing and in 2020 is expecteed to be 70% of 1995 volumes (2). This Digital Printing Direction study, from Frank Romano, found there is a trend for shorter runs and faster turnaround times. 45% of jobs are short run and time sensitive while 19% are long runs and not time sensitive. In 2000 the number of print jobs produced in a week was 18% and is expected to decrease to 13% by 2020, while the number of jobs produced in a day or less was 15% in 2000 and is expected to reach 20% by 2020. Frank Romano´s study shows also that in 2000, offset printing technology was 80% of the printing revenue while digital printing only accounted for 5%. In 2020 this will turn to less than 30% and digital printing to growth up to 40%. The trend is also to move from one colour, to fu

Paper Industry is changing towards a "new generation" of paper grades, pulp and paper manufacturing technologies. It is a fact, the trend of paper consumption in the world is going down. Print volumes went down since 1995 almost 20%, by the use of Internet and other digital media. Between 1995 and 2020 the worldwide print volumes are expected to decrease by about 30% (1). This general trend does not tell what is going in the industry and what are the expectations for the future. Newspaper Publishers have probably experienced the competitiveness of the media industry and the change of consumer habits using much more information available online. However, some publishers presented strong operations like Prisa Group, the owners of El País, the spanish newspaper that has increased circulation the last years. According to Pedro Garcia Guillén, General Manager of El País (2), "the circulation and number of readers has grown last years, in spite of competition from newspapers a

The idea of this blogue is to discuss the implications and expected opportunities related to what is beeing developed in the new generation of Internet, the so called web 2.0. There is a reference title which I consider the framework for the wiki generation, Wikinomics by Don Tapscott. Most of the web aplications and the related cultural changes are having an implication on the way Marketing and Publishing activities. Place here your ideas and strategies.