Business and Society 2.0

A brilliant session from Don Tapscott , the writer of Wikinomics: How Mass Collaboration Changes Everything . Here is the speech: Openness. It's a word that denotes opportunity and possibilities. Open-ended, open hearth, open source, open door policy, open bar. (Laughter) And everywhere the world is opening up, and it's a good thing. Why is this happening? The technology revolution is opening the world. Yesterday's Internet was a platform for the presentation of content. The Internet of today is a platform for computation. The Internet is becoming a giant global computer, and every time you go on it, you upload a video, you do a Google search, you remix something, you're programming this big global computer that we all share. Humanity is building a machine, and this enables us to collaborate in new ways. Collaboration can occur on an astronomical basis. Now a new generation is opening up the world as well. I started studying kids about 15 years ago, -- so actually 20 y

Paper Industry is changing towards a "new generation" of paper grades, pulp and paper manufacturing technologies. It is a fact, the trend of paper consumption in the world is going down. Print volumes went down since 1995 almost 20%, by the use of Internet and other digital media. Between 1995 and 2020 the worldwide print volumes are expected to decrease by about 30% (1). This general trend does not tell what is going in the industry and what are the expectations for the future. Newspaper Publishers have probably experienced the competitiveness of the media industry and the change of consumer habits using much more information available online. However, some publishers presented strong operations like Prisa Group, the owners of El País, the spanish newspaper that has increased circulation the last years. According to Pedro Garcia Guillén, General Manager of El País (2), "the circulation and number of readers has grown last years, in spite of competition from newspapers a

The idea of this blogue is to discuss the implications and expected opportunities related to what is beeing developed in the new generation of Internet, the so called web 2.0. There is a reference title which I consider the framework for the wiki generation, Wikinomics by Don Tapscott. Most of the web aplications and the related cultural changes are having an implication on the way Marketing and Publishing activities. Place here your ideas and strategies.