Mensagens

A mostrar mensagens de abril, 2009

Trends on the usage of print and online media

First of all millenials (age 14-25) and Generation X (26-42) spend less hours reading newspapers in print format (1.1 to 1.4 hours per week) but old generations, baby boomers (age 43-61) spend 2.7 hour a week and matures (age 62-75) still use 4.3 hours a week. However the millenials and generation X are not reading news from newspapers online. They only spend 0.7 and 1.0 hours per week reading newspapers online. Other generations, boomers and matures spend more time reading newspapers online then youngers, 1.3 hours per week (1). Both newspaper readership, print and online, are declining and Internet surpassed newspapers as the source of information. Content and quality of the news provided are important for our democracy and liberty of thinking. If newspaper industry fails to atract these younger generation to their contents, most of the professionals and specialized journalists and opinion makers will not have access to express themselves and share with the community. Of course they

Web 2.0 and Print 2.0 media

The need for self expression, empowerment and entertainment cross all generations and this is important to be considered in the future development of social networking tools such as online videos, blogging and spaces. These facilities also stimulate teachers to find new ways of teaching and motivate students to learn with more interactivity between peers and teachers. According to Seybold Report (1) "people who are using social networking the most are the Millenials, those born between 1977 and 1995, otherwise known as Generation Y". In spite of beeing the future, in what concerns money spenditures, according to the Generation Buy Survey (2) "not only are 40 and 50 years old spending more on themselves per month then millenials and Generation X", but they are also spending "more then three times the amount of money per month on their spouses than adults under 40". The same is occuring with kids and teen children. This is an important issue for marketers to