Business and Society 2.0

A new book is now available-Buyology in Brief, by Martin Lindstrom. A quick summary extracted from http://www.moneyweb.co.za/mw/view/mw/en/page1 Does sex sell? What do religion and ritual have in common with successful brands? How successful is product placement? Does subliminal advertising really influence our behavior? Based on the largest neuromarketing study ever conducted, Buyology separates the truths from the lies about why we buy, revealing how marketers and advertisers truly capture our attention, our loyalty, and our dollars. Buyology unveils the results of marketing guru Martin Lindstrom's pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology rewrites the rules of marketing and advertising. In 1957, when a market researcher named James Vicary claimed that a lig...

Not just the Internet usage is growing, but also it is expected that most of the world population will be connected and comunicate with the aid of some mobile device. Future publishing can take this trend as an opportunity, developing contents that could take advantage of these technologies. For the moment, screen dimensions difficult the visualization of large contents of data like we have in newspapers, magazines or the Yellow Pages ads. Few mobile devices support now Flash and the replication of some web contents are not visible. However, there are a number of companies like Goss RSVP(1), Upcode(2), Scanbuy(3) and Snaptell(4) that allow mobile users to connect what they see in a print page to a mobile browser. As the trend on mobile devices is going in the direction of using full HTML and support technologies like Flash and video, publishers can take the opportunity to better intersect their print pages to the "online" environment. The print page is still a tactile and emo...