Business and Society 2.0

First of all millenials (age 14-25) and Generation X (26-42) spend less hours reading newspapers in print format (1.1 to 1.4 hours per week) but old generations, baby boomers (age 43-61) spend 2.7 hour a week and matures (age 62-75) still use 4.3 hours a week. However the millenials and generation X are not reading news from newspapers online. They only spend 0.7 and 1.0 hours per week reading newspapers online. Other generations, boomers and matures spend more time reading newspapers online then youngers, 1.3 hours per week (1). Both newspaper readership, print and online, are declining and Internet surpassed newspapers as the source of information. Content and quality of the news provided are important for our democracy and liberty of thinking. If newspaper industry fails to atract these younger generation to their contents, most of the professionals and specialized journalists and opinion makers will not have access to express themselves and share with the community. Of course they