Strategies of Sucess
A report from the Kelsey Group, mentions the following case of success: Profiles of Success - Local News Goes Multiplatform in Las Vegas, by Rob Curley, President and Executive Editor, Greenspun Media and Chris Jennewein, Senior VP and Publisher, Greenspun Media. The Opportunity In Las Vegas, Greenspun Media owns a local newspaper, radio station, cable news outlet, local alternative weekly, weekly newspapers and several tourism-related publications. The objective was to determine how to drive synergy across these key properties and position Greenspun for the future. The Solution The solution was to develop an "online first" approach, with all new online staff and new Web sites. "What attracted us to Greenspun was that we could change the rules," said Greenspun Publisher Chris Jennewein. Since Greenspun's Las Vegas Sun was the No. 2 newspaper in town, "we had no core print business to support and defend." Moreover, Greenspun's TV properties can supp