Business and Society 2.0

First of all millenials (age 14-25) and Generation X (26-42) spend less hours reading newspapers in print format (1.1 to 1.4 hours per week) but old generations, baby boomers (age 43-61) spend 2.7 hour a week and matures (age 62-75) still use 4.3 hours a week. However the millenials and generation X are not reading news from newspapers online. They only spend 0.7 and 1.0 hours per week reading newspapers online. Other generations, boomers and matures spend more time reading newspapers online then youngers, 1.3 hours per week (1). Both newspaper readership, print and online, are declining and Internet surpassed newspapers as the source of information. Content and quality of the news provided are important for our democracy and liberty of thinking. If newspaper industry fails to atract these younger generation to their contents, most of the professionals and specialized journalists and opinion makers will not have access to express themselves and share with the community. Of course they

The need for self expression, empowerment and entertainment cross all generations and this is important to be considered in the future development of social networking tools such as online videos, blogging and spaces. These facilities also stimulate teachers to find new ways of teaching and motivate students to learn with more interactivity between peers and teachers. According to Seybold Report (1) "people who are using social networking the most are the Millenials, those born between 1977 and 1995, otherwise known as Generation Y". In spite of beeing the future, in what concerns money spenditures, according to the Generation Buy Survey (2) "not only are 40 and 50 years old spending more on themselves per month then millenials and Generation X", but they are also spending "more then three times the amount of money per month on their spouses than adults under 40". The same is occuring with kids and teen children. This is an important issue for marketers to

Susan Greenfield a british investigator, states that an excessive use of social networking, like Twiter, Bebo and Facebook can be dangerous to the brain. It can "accomodate" the brain functions to live just the moment and lack also the capacity of paying attention and concentration. Technology and environment are influencing the way brain works and performs. According to the Guardian, "social network sites risk infantilising the mid-21st century mind, leaving it characterised by short attention spans, sensationalism, inability to empathise and a shaky sense of identity". "It might be helpful to investigate whether the near total submersion of our culture in screen technologies over the last decade might in some way be linked to the threefold increase over this period in prescriptions for methylphenidate, the drug prescribed for attention-deficit hyperactivity disorder." She stated also "a much more marked preference for the here-and-now, where the imm

The idea of this blogue is to discuss the implications and expected opportunities related to what is beeing developed in the new generation of Internet, the so called web 2.0. There is a reference title which I consider the framework for the wiki generation, Wikinomics by Don Tapscott. Most of the web aplications and the related cultural changes are having an implication on the way Marketing and Publishing activities. Place here your ideas and strategies.