sábado, 11 de abril de 2009

Web 2.0 and Print 2.0 media

The need for self expression, empowerment and entertainment cross all generations and this is important to be considered in the future development of social networking tools such as online videos, blogging and spaces.
These facilities also stimulate teachers to find new ways of teaching and motivate students to learn with more interactivity between peers and teachers.
According to Seybold Report (1) "people who are using social networking the most are the Millenials, those born between 1977 and 1995, otherwise known as Generation Y".
In spite of beeing the future, in what concerns money spenditures, according to the Generation Buy Survey (2) "not only are 40 and 50 years old spending more on themselves per month then millenials and Generation X", but they are also spending "more then three times the amount of money per month on their spouses than adults under 40". The same is occuring with kids and teen children.
This is an important issue for marketers to be smart and inovative to atract this 40 to 60 generation to the value and influence of the print media and what is the format, content and target population that will also gave more ROI for advertisers.

References
(1) Seybold Report, January 20, 2009, pg 52.
(2) Generation Buy Survey, conducted by Viacom and TV Land.
http://www.multichannel.com/article/86551-_Generation_Buy_Fickle_Yet_Free_Spending_TV_Land_Study.php

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