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Saving the Yellow Pages

Chris Smith wrote for Search Engine Land " What Could Save the Yellow Pages? 10 Ideas ". From his article he has the opinion, in spite of the usage decline of printed Yelow Pages (YP) and that well known companies like Idearc and R.H. Donnelley are facing great difficulties, the Yellow Pages companies can survive. I take his ideas numbers 2 and 4, to reduce environmental impact and improve Public Relations, to comment a bit more. To reduce environmental impact by reduction on the number of books distributed is a false question and it is a myth I would like to reformulate. What is important for YP industry is to optimize the distribution of books, ideally distributing to those that really use the books or have potential to use them. If there are areas or households that have potential to use the printed directories, probably boomers and matures will have more propensity to use the print then youngers (1), YP should delivey to these potential users/buyers and on the contrary th...
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Four principles for the open world

A brilliant session from Don Tapscott , the writer of Wikinomics: How Mass Collaboration Changes Everything . Here is the speech: Openness. It's a word that denotes opportunity and possibilities. Open-ended, open hearth, open source, open door policy, open bar. (Laughter) And everywhere the world is opening up, and it's a good thing. Why is this happening? The technology revolution is opening the world. Yesterday's Internet was a platform for the presentation of content. The Internet of today is a platform for computation. The Internet is becoming a giant global computer, and every time you go on it, you upload a video, you do a Google search, you remix something, you're programming this big global computer that we all share. Humanity is building a machine, and this enables us to collaborate in new ways. Collaboration can occur on an astronomical basis. Now a new generation is opening up the world as well. I started studying kids about 15 years ago, -- so actually 20 y...
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Why do we need to invest in knowledge management?

What is Knowledge Management? According to various definitions Knowledge Management is: art information processing and intellectual assets in a sustainable value for customers and employees - Pricewaterhouse Coopers; Read more Why do we need to invest in knowledge management? Most companies do not consider the management of the knowledge inside and across the organization, which is created and refined by their professionals. The knowledge is them whitin the heads of each emplyeee, it is not shared, will not be possible to improve this knowledge and contribute to improve the overall performance of the companies. Sharing the knowledge and creating a metholology to organize this knowledge is a key and strategic issue.
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