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Saving the Yellow Pages

Chris Smith wrote for Search Engine Land " What Could Save the Yellow Pages? 10 Ideas ". From his article he has the opinion, in spite of the usage decline of printed Yelow Pages (YP) and that well known companies like Idearc and R.H. Donnelley are facing great difficulties, the Yellow Pages companies can survive. I take his ideas numbers 2 and 4, to reduce environmental impact and improve Public Relations, to comment a bit more. To reduce environmental impact by reduction on the number of books distributed is a false question and it is a myth I would like to reformulate. What is important for YP industry is to optimize the distribution of books, ideally distributing to those that really use the books or have potential to use them. If there are areas or households that have potential to use the printed directories, probably boomers and matures will have more propensity to use the print then youngers (1), YP should delivey to these potential users/buyers and on the contrary th...
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New printing equipment

There are advancements in the printing technolgy. Last Graph Expo 2008 (Drupa) showed some interesting developments. The HP Inkjet Web Press , is one on them. We can see from the HP site (1) some of the features. The HP Inkjet Web Press represents a new product category for HP in the commercial printing marketplace. Specifically targeting high-volume production operations, the HP Inkjet Web Press establishes a unique combination of width, productivity, print economics, and print quality at high speed. Taking our design guidance directly from high volume printers, HP is delivering a Press with a 762mm web that runs up to 122 meters per minute. Width and linear speed comprise the two key elements of productivity, and the HP Inkjet Web Press equation delivers up to 2,600 full color impressions per minute. Additionally, our wider platform will enable printers to bring the benefits of digital to new areas. Book signatures, full sized newspaper broadsheets, and a variety of multi-up formats...
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Inovation, a way to fight the crisis

An interesting model to increase employee´s awareness and to push for their ideas and creativity, is the scheme implemented by Holmen and reported in the last Holmen Report. Any employee can submit an idea and Holmen Paper receive more then 170 suggestions per year. The suggestions are scrutinized by management with the Unions involvement. For the suggestions that are considered useful, there is a reward in the compensation, which is calculated by the difference between investment and first year profit. This means for Holmen a one year payback of the investment and for the employee a bonus in his compensation. This is a “win-win” relation, keeps motivation high and creates a climate of transparency.
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