domingo, 18 de janeiro de 2009

Printing 2.0

In spite of some signals on print jobs growth, like the "Economist, which is growing in circulation by an average of 5.6%" (1), in general, according to the study Digital Printing Directions, printing workload is decreasing and in 2020 is expecteed to be 70% of 1995 volumes (2).

This Digital Printing Direction study, from Frank Romano, found there is a trend for shorter runs and faster turnaround times. 45% of jobs are short run and time sensitive while 19% are long runs and not time sensitive. In 2000 the number of print jobs produced in a week was 18% and is expected to decrease to 13% by 2020, while the number of jobs produced in a day or less was 15% in 2000 and is expected to reach 20% by 2020. Frank Romano´s study shows also that in 2000, offset printing technology was 80% of the printing revenue while digital printing only accounted for 5%. In 2020 this will turn to less than 30% and digital printing to growth up to 40%. The trend is also to move from one colour, to full colour reproduction and usage of Variable Data Printing (VDP).

Last Graph Expo 2008, showed digital presses developments like HP Indigo 7000 but also traditional press manufacturers like Goss International to incorporate technology that can allow print in the form of newspapers and magazines to interact with cell phone technology (3).

This is the new print way for the future, where technology of digital printing will develop to increase speed, improve quality and lowering costs, competing in all these ranges with offset printing technology. With this expected evolution we will entry in the new generation of print 2.0.




References
(1) PPI, September 2008, pg 3, Upfront by Mark Rushton.
(2) Digital Printing Directions, Trends & Opportunities, Prof Frank Romano.
(3) Goss RSVP, http://www.goss.com/.

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