sexta-feira, 13 de março de 2009

Printed Directories 2.0

Well some people discover new ways and formulas to get printed products alive. In the case, Home Pages, in the market since 1997, are launching new Directories for small cities and communities. The business is growing, but still to be proven if this is sustainable for the long range.
It is published in Illinois, Indiana, Iowa and Wisconsin, with around 40.000 independent businesses.
The strategy is to cover just a small community with very attractive prices. If the business is mostly done locally, then for the advertiser does´nt make sense to invest in a book with a large scope and circulation. If for the advertiser the target customers are within an wider scope they can invest in several books.

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